 | Contagious: Why Things Catch On By Jonah Berger 2013 HF5415.153 .B463 2013 |
Contagious explains the reasons why stories, ideas and media go viral. Berger discusses 6 basic principles that can drive people to share information and media content. This has applications in advertising, but can also be applied to any information that you want to spread. An informative and entertaining read!
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